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By applying designated toll-free numbers to specific long term or short term advertising campaigns, dealers are able to track consumer response and gauge which mediums and messages are most affective for the dealership. When combined with our Gold Monitoring service, this total solution provides a full service option for auditing and managing Sales activity that keeps the team accountable 100% of the time.

Where Do Your Advertising Dollars Go?

Advertising is a major expense in all dealerships today. If the advertising budget can consistently be directed at the most effective media the result will be increased floor traffic and vehicle sales. Calltrak utilizes telephony technology to track your incoming calls and measure the effectiveness of different advertising mediums. We automatically e-mail you reports – daily, weekly and monthly – giving you all the details of every call. If desired, user accesses are also available at no additional charge so that you can review calls and run reports immediately online, 24/7.

All this happens simply by applying your selected Calltrak numbers. No changes are required to your current phone system, no additional software or hardware purchases are necessary. Finally, you can target media outlets that work and drop those that don't.

No more guesswork!

Calltrak supplies you with as many toll-free numbers as you require. You simply assign unique numbers to each of your advertising mediums, allowing you to effectively measure their successes. You will receive all your phone calls in your dealership as per normal, but now you will know which promotion generated each call.

Less than 1% of untrained sales reps follow all the necessary steps required to get a prospective customer into the dealership to visit the showroom when they have them on the line. With Calltrak, you gain more than just the knowledge of where your advertising is being leveraged. As an additional benefit, you also have the opportunity to listen to every incoming call; you know how your staff is handling your customers and the type of training that is needed to improve performance.

Calltrak Reports

With over 120 reports available to you anytime, you will always be on top of your business. Calltrak will automatically provide you with daily, weekly and quarterly reports. It is completely up to you when and which reports you receive. Calltrak reporting has the ability to tell you:

  • who has called
  • where they are calling from
  • which marketing project generated the call
  • the duration of the call
  • and much more

Calltrak Reports will show you which campaigns are working and which are costing you money. You eliminate costs on ineffective and fruitless advertising. Increasing leads and improved customer service, add up to selling more cars and boosting your bottom line.

Record Inbound Calls or Outbound Calls

In addition to learning more about the source and volume of your advertising activity, Calltrak records all incoming phone conversations and messages. A simple change in process can also be used to allow outbound calls to be captured as well. These can then be used to assist in training your staff to better handle incoming or outbound calls, making sure a possible sale becomes a positive sale!

It's really that easy!

  • Secure More Profit,
  • Generate More Leads
  • Close More Sales,
  • Improve Customer Service
  • Improve Marketing Efficiency

You may also be interested in our Gold Monitoring Services

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When a customer calls a dealership, they are shopping for a dealership to visit. This call will not be the only dealership contacted, so it is the sales representative's mission to become the caller's dealership of choice.

How? When fielding a phone call from a customer interested in buying a vehicle, the goal is to book an appointment. Customers who set appointments to come into the dealership have a closing ratio of 25%, or 1 in 4. Walk-ins, on average have a closing ratio of 10%, or 1 in 10. This is why it is so important to focus on the customers who call in and make sure we are asking for an appointment.

The automotive industry has a phone call to appointment conversion rate that varies from 4% to over 40%. The difference is the sales reps ability to earn the right to ask for the appointment and then simply ask for it.

Our Gold Monitoring program makes the dealership sales department accountable for every incoming sales call. Sales representatives are given an easy to follow process and training outline for turning a phone call into an appointment, and then independent resources are used to score the incoming calls on the dealership's behalf.

Our Gold Monitoring Agent will ensure that escalations are provided to key management personnel when:

  • A call is not handled well, and an employee coaching assist would be beneficial
  • When a clear opportunity to buy is given, and a potential lead has been left without a tangible follow-up or action plan in place
  • When a clear opportunity to buy is given, but no appointment is booked
  • When sales representatives are following the process, and successfully book their appointment.
  • Each escalation will include a link to the actual sales call so that it can be used as a review and/or training tool.

    Excellent Training Tools

    In addition to the email escalations that are sent out, each week, key managers within the dealership will also receive a summary report showing how many appointments were booked, and comparisons of both the Dealership's performance overall, and of each individual Sales Representatives performance for the reporting period.